Founder of the company, Pierre is known as a seasoned strategist of structured initiatives. Pierre possesses 20 years of experience in strategic planning and project management. In the course of his career, he has managed a wide range of brands and achieved numerous successes in Quebec, Canada and abroad. Through his vast expertise he has the ability to pinpoint the consumer’s point of view as well as accurately establishing a brand positioning. Mastering all aspects of brand identity – from its creation to the relationships with the sales force – Pierre understands how to develop realistic, effective and sensible plans that are always tailored to each company’s unique situation.