Team and contact

Pierre cardinal

Pierre Cardinal







Founder of the company, Pierre is known as a seasoned strategist of structured initiatives. Pierre possesses 20 years of experience in strategic planning and project management. In the course of his career, he has managed a wide range of brands and achieved numerous successes in Quebec, Canada and abroad. Through his vast expertise he has the ability to pinpoint the consumer’s point of view as well as accurately establishing a brand positioning. Mastering all aspects of brand identity – from its creation to the relationships with the sales force – Pierre understands how to develop realistic, effective and sensible plans that are always tailored to each company’s unique situation.



Béatrice Péron

Béatrice Péron







Béatrice brings together skills and knowledge in sales and commercialization gained both in France and Canada through the leadership positions she has held in various organisations such as Agfa and Euriware. She has extensive experience and has conducted numerous assignments for organisations that wanted to review their sales models. Thanks to her extensive background, Béatrice can make companies benefit from her strategic input by developing targeted sales plans and providing on-going support to their personnel.




Contact us today to implement your next strategy!

Pierre Cardinal    514 639 3713

Béatrice Péron     514 434 2616


Axel Strategies, Montréal (Québec, Canada)